Bob Crewe was invited to see an off Broadway Show. The creators and backers of this special unique show needed to find an investment company or person to invest an amount of $250,000.00. It would be a perfect match if Bob Crewe and his Saturday Music would invest this amount in turn for the publishing of this soon-to-be, hit show.
Bob was taken back by this show, he loved the story and the music and lyrics, themselves, and he came back to his office and discussed the purchase with those in charge of finance at the music company.
Those who were given the responsibility to make prudent financial decisions said, “no!”.
Bob tried to argue with this decision, but relented. He had to pass on the show’s publishing rights to the music.
What was the name of this SUPER HIT OFF BROADWAY SHOW THAT TOOK THE WORLD BY STORM??
The Answer is :
“HAIR” which would have earned many millions of dollars in return for the $250,000.00 investment!